Abstract
In a densely filled space of professional associations EURAM emerged as a new European Challenger. Professors Marafioti and Perretti claim in their article that EURAM is at a crossroads and must decide to be either a generalist or a specialist association. They also claim that in both cases EURAM will face powerful competitors. However, in this brief article I would like to claim that EURAM has successfully chosen a third way, a more difficult but challenging way that emerged from European diversity. The current strategy of EURAM has been developed by many different contributions without centralized planning, giving EURAM a very distinctive and unique position.
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