Virtually all management literature focuses on success stories. Gabriel Szulanski’s work is an exception. In this interview, Szulanski explains why replication and knowledge transfer are difficult and often fail. He discusses strategies to improve the odds of success for these activities and emphasizes that humility and discipline are essential for making them work. Szulanski starts the interview by identifying some challenges that he and other young scholars have faced when entering academia, and the strategy field in particular.
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