This article proposes a new approach, based on the economics of organization and management (EOM), to the core business course in managerial economics. EOM is a relatively new area of economic study that seeks to understand managerial decisions and activities within organizations. The proposed course will provide students with a framework for integrating business concepts across the curriculum, introduce more substantive and direct managerial applications, and create an environment conducive to interactive learning. The justifications for these statements are delineated in a discussion of the limitations of current perspectives and the benefits of adopting the integrative approach.
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