This article describes the experiences of one MBA class that experimented with combining classroom lecture and discussion with an on-site case study at a business organization. The project provides an example of the positives and negatives of using an on-site case study to involve students in a real-world experience. Advantages and disadvantages are presented from three perspectives: the students, the instructor, and the CEO of the firm studied by the class. The article also provides a set of recommendations for other classes and companies considering similar small-scale experiences. It concludes with a discussion of the merits of applying the on-site case study approach on a smaller scale.
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