Research suggests that cross-cultural competence can best be developed through face-to-face contact with other cultures. In light of this, many universities seek ways to provide strong, cross-cultural exposure to students. The authors describe an innovative 8-day sojourn to Mexico, in which students and faculty experience cross-cultural immersion through activity-based learning. Design issues and key earnings for educators who seek to develop or enhance cross-cultural management education programs are discussed. Feedback from student and faculty participants is included.
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