The capstone management course has been celebrated as a particularly rich course for integrating functional disciplines and for introducing emerging issues of competitive strategy. Studies suggest, however, that the richness is not being achieved. A considerable barrier to realizing the richness of the strategic management course results from the difficulties in framing course activities within a context that is comparably rich to the actual experience. This article submits the strategic ceremonial as a rich context for observing the practice of strategy formulation, and proposes the strategic ceremonial exercise as a choice context for learning.
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