The initial challenge that confronted the author was redesigning a course in small business ventures (SBVs) to make it more relevant to the needs of multiple course users. Are orientation from a conventional functional perspective to an entrepreneurial one led not only to a new course but to the reevaluation of the centrality of the functional approach in business education. The present preoccupation on functionality is seen as reflective of a historical classification of business engagements from a functional/structural perspective rather than from a rational/structural one. The question posed is whether this rational/structural approach might lead to a more effective teaching scheme.
Get full access to this article
View all access options for this article.
References
1.
Buller, P. F.
(1992). Reconceptualizing the Small Business Consulting Course: A response to the Porter McKibbin criticisms. Journal of Management Education, 16, 56-75.
2.
Leach, E.
(1976). Culture and communication: The logic by which symbols are connected. Cambridge: Cambridge University Press.
3.
Porter, L.
, & McKibbin, L. (1988). Management education and development: Drift or thrust into the 21st century?New York: McGraw-Hill.
4.
Stevenson, H. H.
, Roberts, M. J., & Grousbeck, H. I. (1989). New business ventures and the entrepreneur. Boston: Irwin.
