The Company File Project is a group-oriented, semester-long research exercise in which students are expected to gather and analyze data pertaining to a U.S.-based, publicly traded corporation and to tie this information to the managerial topics covered in the textbook and lecture. Students who participate in the company research project express overwhelming support for the continued use of the company file. They find that the project increases their understanding of managerial concepts and allows them the benefits of meeting and working with many different people.
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