This article presents a multiple-role-play technique used in teaching business policy and strategy. Students are immersed in the role play for 8 weeks and must alternate among four different roles. This methodology captures the benefits of in-depth analysis of a single case and variety obtained through the use of several cases. The methodology affords ample time for lecture and discussion of strategy and policy concepts, provides for integration of previously learned material, and affords students an opportunity to witness strategy and policy "in the making" from three different viewpoints: those of executive, consultant, and employee.
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