This article describes an innovative experiential approach to a comprehensive introductory management course, designed to meet the specific needs of undergraduates, whose lack of full-time organizational experience and expectations regarding class-room processes render traditional approaches relatively ineffective. Students in Management 101 design and manage real business and service projects. The model has evolved and been replicated, with over 3,000 students in 87 company project course sections, over the last decade at Bucknell University.
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