At the University of Arizona, four class sessions on library instruction are integrated into a graduate marketing research course. In addition to general research
strategies, secondary sources and online databases are taught. Teams of students
complete assignments, culminating in a marketing report on an industry. Students
evaluate the experience.
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References
1.
Emory, C. William
(1985), Business Research Methods,
Homewood, IL: Irwin
.
2.
Kinnear, Thomas C.
and
James R. Taylor
(1983), Marketing Research—An Applied Approach,
New York: McGraw-Hill
.
