Restricted accessResearch articleFirst published online 1986-07
Faculty Evaluation Perspectives in Colleges of Business: How Marketing Department Heads' Evaluations Differ From Those of Department Heads in Other Business Disciplines
Simulated evaluations of business professors for the purposes of merit pay increases
are analyzed using conjoint analysis. Results from a national sample of department
heads at AACSB accredited colleges show that significant interdisciplinary differences
in evaluation perspectives exist within business colleges. A continuum exists between
the academic perspective of marketing department heads and the professional perspective of accounting department heads.
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