This article presents results from a study of the effectiveness of different types of
sponsorships and appeals in cover letters which accompany mail surveys. It also
compares the results of the study with previous research studies utilizing different
sponsorships and appeals.
Get full access to this article
View all access options for this article.
References
1.
Bellizzi, Joseph A.
and
Robert E. Hite
(1985),
"Improving Response Rates in Marketing Research Course Projects,"Journal of Marketing Education (Spring),
49-51
.
2.
Champion, Dean J.
and
Alan M. Sear
(1969),
"Questionnaire Response Rate: A Methodological Analysis,"Social Forces, 47 (March),
335-339
.
3.
Childers, Terry L.
,
William M. Pride
, and
O.C. Ferrell
(1980),
"A Reassessment of the Effects of Appeals on Response Rates to Mail Surveys,"Journal of Marketing Research, 17 (August),
365-370
.
4.
Doob, Anthony N.
and
Jonathan L. Freedman
(1973),
"Effect of Sponsor and Prepayment on Compliance with a Mailed Request,"Journal of Applied Psychology, 57,
346-347
.
5.
Hawkins, Del I.
(1979),
"The Impact of Sponsor Identification and Direct Disclosure of Respondent Rights on the Quantity and Quality of Mail Survey Data,"Journal of Business, 52 (October),
557-589
.
6.
Jones, Wesley H.
and
Gerald Linda
(1978),
"Multiple Criteria Effects in a Mail Survey Experiment,"Journal of Marketing Research, 15 (May),
280-284
.
7.
Kanuk, Leslie
and
Conrad Berenson
(1975),
"Mail Surveys and Response Rates: A Literature Review,"Journal of MarketingResearch,12 (November),
440-453
.
8.
Linksy, Arnold S.
(1975),
"Stimulating Responses to Mail Questionnaires: A Review,"Public Opinion Quarterly, 39,
82-101
.
9.
Peterson, Robert A.
(1975),
"An Experimental Investigation of Mail Survey Response,"Journal of Business Research , 3 (July),
199-210
.
10.
Scott, Christopher
(1969),
"Research on Mail Surveys,"Journal of the Royal Statistical Society, Series A, Part 2,
143-191
.
