Basket Pitch 90: An Integrative Marketing and Finance Simulation

Abstract

This experiential exercise enables undergraduate students to demonstrate their ability to rapidly and intentionally integrate marketing and finance concepts in a real-world context. The participants must analyze a business proposition, determine how to address identified customer needs, develop effective strategies to maximize financial returns, and document and present their proposed consumer offering in a way that secures lucrative financing for their start-up firm. With limited instruction, learners engage in simultaneous challenges including conducting consumer research, design innovation, rational decision making, team-building, and managing for optimal results. The experience is further solidified through evaluative feedback provided at exercise conclusion.