Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink

Abstract

Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each lesson contains a microlecture and several discussion activities to improve the interaction of the group and reinforce the microlectures. The article concludes with advice for users and planned future activities.

Keywords

Coke microlecture social entrepreneurship

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