Many critics of management education believe that MBA programs are facing a crisis because their curricula fail to adequately address the knowledge, skills, and abilities (KSAs) that students must acquire in order to succeed in the business world. Because the traditional approaches to MBA curriculum development have failed to identify these KSAs, a new approach is needed. This article proposes a step-by-step guide to implementing such an approach, called “the proactive mission-based approach,” that will better provide graduates with KSAs valuable to them and employers.
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