An engaging and effective sophomore-level introduction to management course was developed using feature-length commercial movies. Lectures, readings, and interviews were used to provide students with the background necessary to understand and follow the complex phenomena portrayed in the movies. The course takes a big picture rather than traditional functional perspective by introducing students to a wide range of stakeholders and their interactions. Evaluation results showed that the course was successful for learning and student reaction goals, and suggest that a movie-based approach to introducing and integrating a variety of business-related topics can be very effective.
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