Coworking spaces in shopping malls represent an emerging trend in the reimagining of commercial real estate for modern work needs. While coworking environments have been widely studied in traditional office settings, limited research explores their integration into retail infrastructure and its implications for tenant retention and member performance.
Objective
This study aims to examine the interrelationships among coworking space preference, work culture, productivity, professional networking, community engagement, and tenant retention, focusing on whether shopping malls can effectively function as future-ready coworking ecosystems.
Methods
A structured questionnaire was administered to 352 professionals working from coworking spaces located within malls. Respondents were selected using purposive sampling and represented sectors such as technology, creative services, finance, and consulting. Structural Equation Modeling (SEM) was used for analysis. All participants gave informed consent and were made aware of the study's aim and objectives before participation.
Results
The most significant finding is that a strong preference for coworking spaces in malls leads to increased tenant retention by fostering a productive work culture and facilitating professional networking and community engagement. The results further confirm that coworking space preference positively affects productivity and enhances member experiences, making malls viable long-term workspaces.
Conclusions
The study demonstrates that integrating coworking spaces into shopping malls offers a strategic opportunity to revitalize retail infrastructure while meeting evolving workplace needs. These insights can guide mall developers, coworking operators, and policymakers in rethinking commercial spaces to support dynamic, tenant-retaining work ecosystems.
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