Pedagogy and research in intercultural and international communication depend on an understanding of a framework of concepts: (a) the instability and ambiguity of cross-cultural signifiers, (b) culture as a changing construct, (c) culture as a plurality and mixture of cultures, and (d) cross-cultural communication as dialogic. We need to revise our notion of culture as acquisition, our transmission model of communication, and our pedagogy of presenting tips and fostering stereotypes about “foreign” peoples and places. We need to begin with concepts of intercultural/international communication and a discussion of faulty approaches and appraisals that engender miscommunication before taking a narrow focus on dos and don'ts in our exchanges with others.
Get full access to this article
View all access options for this article.
References
1.
Aloise, Salvatore
. “Un double défi: L'Europe et la montée des régionalismes.”Le Monde 8 Nov. 1991: 7, 10.
2.
Bagdad Cafe. Dir. Percy Adlon. 1988.
3.
Bakhtin, M. M.The Dialogic Imagination. Trans. C. Emerson and M. Holquist. Ed. M. Holquist. Austin: University of Texas Press, 1981.
4.
Bakhtin, M.M.
, and P. N. Medvedev. The Formal Method in Literary Scholarship: A Critical Introduction to Sociological Poetics. Trans. A. J. Wehrle. Cambridge, MA: Harvard University Press, 1985.
5.
Barabas, Christine
. Technical Writing in a Corporate Culture: A Study of the Nature of Information. Norwood, NJ: Ablex, 1990.
6.
Bihr, Alain
. “Malaise dan l'État-nation.”Le Monde diplomatique Feb. 1992:7.
7.
Bowles, Paul
. Their Heads Are Green and Their Hands Are Blue. New York: Random House, 1957.
8.
Camilleri, Carmel
. “La communication dans la perspective interculturelle.”Chocs de cultures: Concept et enjeux pratiques de l'interculturel. Ed. Carmel Camilleri and Margalit Cohen-Emerique. Paris: Editions L'Harmattan, 1989. 363-397.
9.
Camilleri, Carmel
. “La culture et l'identité culturelle: Champ notionnel et devenir.”Chocs de cultures: Concept et enjeux pratiques de l'interculturel. Ed. Carmel Camilleri and Margalit Cohen-Emerique. Paris: Editions L'Harmattan, 1989. 21-76.
10.
Clifford, James
. The Predicament of Culture: Twentieth-Century Ethnography, Literature, and Art. Cambridge, MA: Harvard University Press, 1988.
11.
Copeland, Lennie
, and Lewis Griggs. Going International: How to Make Friends and Deal Effectively in the Global Marketplace. New York: Random House, 1985.
12.
Gibson, Jane Whitney
, and Richard M. Hodgetts. Business Communication: Skills and Strategies. New York: Harper & Row, 1990.
13.
The Gods Must Be Crazy. Dir. Jamie Uys. 1984.
14.
Hall, Edward T.
, and Mildred Reed Hall. Understanding Cultural Differences. Yarmouth, ME: Intercultural Press, 1990.
15.
Hofstede, Geert
. Culture's Consequences: International Differences in Work-Related Values. Abr. ed. Newbury Park, CA: Sage, 1984.
16.
Locker, Kitty O.Business and Administrative Communication. Homewood, IL: Irwin, 1989.
17.
Murphy, Herta A.
, and Herbert W. Hildebrandt. Effective Business Communications. 4th ed.New York: McGraw-Hill, 1984.
18.
Renan, Ernest
. “What Is a Nation?” Trans. Martin Thom. Nation and Narration. Ed. Homi K. Bhabha. London: Routledge, 1990. 8-22.
19.
Ricks, David A.Big Business Blunders: Mistakes in Multinational Marketing. Homewood, IL: Dow Jones-Irwin, 1983.
20.
Ricoeur, Paul
. History and Truth. Evanston, IL: Northwestern University Press, 1965.
21.
Ruch, William V.
, and Maurice L. Crawford. Business Communication. New York: Macmillan, 1991.
22.
Sterkel, Karen
. “Integrating Intercultural Communication and Report Writing in the Communication Class.”Bulletin of the Association for Business Communication51.3 (1988): 14-16.
23.
Teaching Methodology & Concepts Committee
. “How to Teach Intercultural Concepts in a Basic Business Communication Class.”Bulletin of the Association for Business Communication51.3 (1988): 2-7.
Todorov, Tzvetan
. La Conquête de l'Amérique: La question de l'autre. Paris: Éditions du Seuil, 1982.
26.
Todorov, Tzvetan
. Mikhail Bakhtin: The Dialogical Principle. Trans. Wlad Godzich. Minneapolis: University of Minnesota Press, 1984.
27.
Todorov, Tzvetan
. Nous et les autres: La réflexion française sur la diversité humaine. Paris: Éditions du Seuil, 1989.
28.
Toffler, Alvin
. Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century. New York: Bantam, 1990.
29.
Toffler, Alvin
. The Third Wave. New York: Bantam, 1981.
30.
Tyler, Ann
. The Accidental Tourist. New York: Alfred A. Knopf, 1985.
31.
Weiss, Timothy
. “ `Ourselves Among Others': A New Metaphor for Business and Technical Writing.”Technical Communication Quarterly1.3 (1992): 23-36.
32.
Yoshikawa, Muneo Jay
. “The Double-Swing Model of Intercultural Communication between the East and the West.”Communication Theory: Eastern and Western Perspectives. Ed. D. Lawrence Kincaid. San Diego, CA: Academic Press, 1987. 319-329.
