If science is conducted within a scientific culture, then the classical concept of epideictic rhetoric should be applicable to internal scientific discourse. A theory of epideictic rhetoric as the “rhetoric of orthodoxies” is presented, along with its five rhetorical functions: education, legitimation, demonstration, celebration, and criticism. Suggestions as to how these concepts might be applied to internal scientific discourse are given, with special attention given to studies of science already completed by philosophers, sociologists, and rhetoricians.
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