A New Approach to Business-Communication Education: Integrating Business Research Methods and Communication Skills

Abstract

This article describes an innovative method of teaching business communica tion. This method, which involves integrating business research methods and communication skills, has been employed and favorably received at the MBA level, especially by managers of technical and scientific personnel and by stu dents who anticipate careers in managing such personnel. This article offers a theoretical justification for such an integration, discusses the premises and benefits of a course based on this integration, and describes this course in de tail. The article also evaluates the strengths and weaknesses of the course and suggests when and why this course might be offered to undergraduates.

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