This essay analyzes business communication in order to generate an ap
proach to ethics based in the rhetorical process of corporate life. Through a
study of the role of language in creating and disseminating values, the essay
first extends the Aristotelian paradigm for ethical communication to the rhet
oric of business. Two case studies then show how this model works in practice,
while a third case poses questions of ethics and communication for the read
er's consideration.
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