Abstract
Computer screen design has some features in common with printed page de sign and some very different features as well. Basic communication techniques, such as conciseness, clarity, and consistency, are still important, as are use of short sentences and paragraphs, common diction, itemizing, headings, and white space. The different features of the electronic medium, such as varied color, reverse video, scrolling and other movement, sound, and automatic spacing, can cause some problems for users if not designed effec tively. This paper will discuss strategies for effective computer screen design based on the research on screen format and screen readability, and the use of graphics features and color. Both novice and experienced computer users can benefit from this information.
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