Computer screen design has some features in common with printed page de
sign and some very different features as well. Basic communication
techniques, such as conciseness, clarity, and consistency, are still important,
as are use of short sentences and paragraphs, common diction, itemizing,
headings, and white space. The different features of the electronic medium,
such as varied color, reverse video, scrolling and other movement, sound, and
automatic spacing, can cause some problems for users if not designed effec
tively. This paper will discuss strategies for effective computer screen design
based on the research on screen format and screen readability, and the use of
graphics features and color. Both novice and experienced computer users can
benefit from this information.