This article illustrates how health practitioners are portrayed through advice columns, articles, personal accounts, and advertisements in women’s magazines. Magazines provide a valuable source of information about health services and also influence lay knowledge about health and illness. A wide variety of health practitioners provide information and advice in women’s magazines, ranging from orthodox medical practitioners to alternative practitioners. However, there is a blurring of boundaries between these, with orthodox practitioners sometimes including alternative therapies in their practice and alternative therapists sometimes encompassing a number of orthodox therapies within their practice. The way health practitioners are represented in the media has implications for how their expertise in health issues is evaluated and used by consumers of health care services.
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