The Use of Behavioral Labs in U.S. Business Schools

Abstract

The American Assembly of Collegiate Schools of Business and the European Foundation for Management Development have called on business schools to incorporate affective, noncognitive skills into the curriculum to help managers deal with the high-touch need. They have encouraged the use of behavioral labs as learning tools which can be used by management educators to meet this challenge. This preliminary inquiry finds that U.S. business schools have made little progress in incorporating behavioral lab experiences into their curricula. The inquiry also identifies some of the key lab problems being encountered and the methods being employed to deal with those problems.