Pace

Alba, M.S. (1967) "Microanalysis of the socio-dynamics of diffusion of innovation." Ph.D. dissertation. Northwestern University.

Amstutz, A.E. (1967) Computer Simulation of Competitive Market Response . Cambridge, Mass.: MIT Press.

Berlyne, D.E. (1960) Conflict, Arousal and Curiosity New York: McGraw-Hill.

Claycamp, H.J. and A.E. Amstutz (1968) "Simulation techniques in the analysis of marketing strategy," in F. M. Bass et al. (eds.) Applications of the Sciences in Marketing Management. New York: John Wiley.

Claycamp, H.J. and L.E. Liddy (1969) "Prediction of new product performance: an empirical approach." J. of Marketing Research 6: 414-420.

Festinger, L. (1957) A Theory of Cognitive Dissonance. Stanford: Stanfard Univ. Press.

Grass, R.C. (1965) "Satiation effects of advertising." pp. 20-28 of Proceedings of the Fourteenth Conference of the Advertising Research Foundation.

Hanneman, G.J. (1971) "Simulating diffusion processes." Simulation and Games 2: 387-404.

Learner, D.B. (1968) "Profit maximization through new-product marketing planning and control," in F. M. Bass et al. (eds.) Applications of the Sciences in Marketing Management. New York: John Wiley.

Leavitt, C. (1970) "Classic models of communication effects and innovations in these models." Presented to the Twenty-fifth Convention of the American Association for Public Opinion Research.

Palda, K.S. (1966) "The hypothesis of a hierarchy of effects: a partial evaluation." J. of Marketing Research 3: 13-24.

Robertson, T.S. (1971) Innovative Behavior and Communication. New York: Holt, Rinehart & Winston.

Rogers, E.M. (1962) Diffusion of Innovations. New York: Free Press.

Sheth, J.N. (1968) "A factor analytic model of brand loyalty." J. of Marketing Research 5: 395-408.