Internet auctions are popular mechanisms to conduct electronic-business transactions. Because they have received a significant attention, auction simulations have spread to a variety of domains.
Aim
The aim of this article is to examine participation in an educational Internet auction simulation and analyze participants’ behavior and attitude.
Method
Forty-eight students participated in two auction simulation sessions. Data were collected during the exercise, and questionnaire results were analyzed.
Results
Findings reveal a long-tail distribution of participation among users. Participants use the simulation mostly in latter phases. Participants’ performance was affected by the intensiveness of participation.
Conclusion
Long-duration simulations with voluntary participation provide benefits to enthusiastic participants and may suffer from procrastination tendency.
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