Interactive Video Negotiator Training: A Preliminary Evaluation of the McGill Negotiation Simulator

Abstract

The authors investigated student reactions to an interactive video training program called the MCGILL NEGOTIATION SIMULATOR designed to teach negotiation skills using a sales negotiation scenario. They also determined whether the program increased learning of negotiation concepts, as measured by a pretest and posttest. The authors conducted two studies. In Study 1, undergraduate students taking a sales class used the SIMULATOR and demonstrated significant learning relative to a control group. Study 2 replicated the findings from Study 1 using a bargaining and negotiation class. Discussion focuses on the implications of the findings fromthe two studies on the use of interactive video to teach negotiation skills in the classroom.

Keywords

bargaining computer-based training negotiation training evaluation

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