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Abstract

Professional membership organizations have long maintained their exposure and revenue stream through a variety of traditional avenues, most notably memberships, sponsored conferences, and professional journals. The synergy of this three-tiered model has depended on a certain enhanced status derived from membership benefits and proprietary information that can be marketed separately to non-members. Given the recent threats to this model due to the advent of the Internet, I present an example of an organization—International Association for the Study of Dream (IASD)—which has harnessed its annual conference assets to create an online continuing education program with the help of a learning management system, Moodle. I chose this organization not only because I have been involved in this project but also because I believe IASD is one of the first membership organizations to successfully create this fourth tier of outreach and revenue generation.

Keywords

online education continuing education learning management systems Moodle professional organizations.

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A Model of Sustainability for Professional Organizations: Using a Learning Management System to Offer Continuing Education

Abstract

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