Establishing a rural branch office of an urban agency is one response to confronting the problem of inadequate human services in rural areas. The authors present the problems, issues, and opportunities involved in establishing an agency branch office in a rural community. Decisions about branch services, location, funding, marketing, personnel, professional development, and relationship with the main office are discussed.
Get full access to this article
View all access options for this article.
References
1.
BlanchardK., & JohnsonS. (1983). Putting the one minute manager to work.New York: Berkeley.
2.
DiGiulioJ. F. (1984). Marketing social services. Social Casework, 65, 227–234.
3.
Dworak-PeckS., & BattleM. G. (1989, May). Opportunity seen in managed care. NASW NEWS, 34(5), 2.
4.
ElkinB., & BoyerP. A. (1987). Practice skills and personal characteristics that facilitate practitioner retention in rural mental health settings. Journal of Rural Community Psychology, 8(2), 30–39.
5.
GenkinsM. (1985). Strategic planning for social work marketing. Administration in Social Work, 9(1), 35–46.
6.
GreensteinR. (1989). Poverty in rural America: A national overview.Washington, DC: Center on Budget and Policy Priorities.
7.
JeffreyM. J., & ReeveR. E. (1978). Community mental health services in rural areas: Some practical issues. Community Mental Health Journal, 14, 54–62.
8.
JerrellJ. M., & DiPasqualeS. A. (1984). Staffing patterns in rural health services for children and adolescents. Community Mental Health Journal, 20, 212–222.
9.
KeysP. R., & GinsbergL. H. (Eds.). (1988). New management in human services, Silver Spring, MD: National Association of Social Workers.
10.
KotlerP., & AndreasonA. R. (1987). Strategic marketing for nonprofit organizations (3rd ed.). Englewood Cliffs, NJ: Prentice-Hall.
11.
McCarthyE. J., & PerreaultW. D.Jr. (1984). Basic marketing: A managerial approach (8th ed.). Homewood, IL: Richard D. Irwin.
12.
National Association of Social Workers. (1988). Preliminary report of the geographic distribution of mental health providers.Silver Spring, MD: Author.
13.
OuchiW. G. (1981). Theory Z: How American business can meet the Japanese challenge.New York: Avon Books.
14.
PetersT. J. (1987). Thriving on chaos: Handbook for a management resolution.New York: Alfred A. Knopf.
15.
PetersT., & AustinN. (1986). A passion for excellence: The leadership difference.New York: Warner Books.
16.
PetersT. J., & WatermanR. H.Jr. (1982). In search of excellence: Lessons from America's best-run companies.New York: Warner Books.
17.
ReismanB. (1986). Management theory and agency management: A new compatibility. Social Casework, 67, 387–393.
18.
RiggsR. T., & KugelL. F. (1976). Transition from urban to rural mental health practice. Social Casework, 57, 562–567.
19.
WaltmanG. H. (1986). Main street revisited: Social work practice in rural areas. Social Casework, 67, 466–474.
20.
WodarskyJ. S. (1983). Rural community mental health practice.Baltimore: University Park Press.
