This study was designed to evaluate the programs offered by the Venture Development Group of the University of Calgary and to discuss the manner in which program evaluations are conducted. Results show that clients of the program have (1) grown faster than the average business in Alberta, (2) perceive that the program has added value to their ventures, (3) believe the programs have met most of their expectations, and (4) often implement the advice received. Discussion of program evaluation indicates that issues of causality, generalization, control measures, nonresponse bias, and evaluator bias are among the most pressing issues that must be addressed in designing more effective impact studies.
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