This article argues that the recognition of anomaly in organizations is socially organized through the formation of virtual entrepreneurial groups. The process of group formation and incorporation within the organization Is described. The new group, e.g. a virtual group, Is a mobile strategic position within an existing organization. Case data is drawn from a two-year observational period in a firm which underwent a major reorganization. A mix of qualitative and quantitative methodologies is used to describe the adjustment of this new group with existing groups before and after reorganization. Differences in inter- and intra-communication and work patterns are discussed.
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