It is proposed that entrepreneurial behavior occurs in many domains of life, not Just in business. Examples of nonbusiness entrepreneurial behavior are provided. Domain-specific versions of the Entrepreneurial Attitude Scale (EAS) were used to predict entrepreneurs in business and consumer contexts. Stepwise discriminant analysis identified those items that significantly discriminated between business and consumer entrepreneur groups. Results support the concept of entrepreneurial consumer behavior. The four common elements across domains suggest that personal control and innovation were common elements of both business and consumer entrepreneurs.
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