This paper focuses on the use of content analysis, which is a potentially valuable yet infrequently used research method, in the study of management and entrepreneurial endeavors. Specifically, attention is given to the use of content analysis in regard to the study of Initial Public Offerings since there is an abundance of IPO data sources which are amenable to this research method. We conclude with a discussion of five research themes to which our understanding might be improved with the application of content analysis.
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