This study examines the managerial attitudes of 49 exporters and 47 non- exporters In the machinery manufacturing and food processing Industries. The results Indicate that non-exporters perceive the costs and risks of exporting significantly differently than do exporters. Furthermore, there are significant differences even among the exporters of machinery (industrial products) and the exporters of food (consumer goods). The research shows that negative perceptions create a significant barrier to exporting.
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