The results of a survey conducted in the Atlanta and Athens, Georgia area suggest that small business managers and non-business individuals have similar perceptions of small business's social responsibility.
Customer responsibilities are viewed as the chief concern of both groups. Low rankings given on the small firm's contribution to employment and innovation suggest a need for greater public awareness of the societal role of small business.1
This research was partially funded by the University of Georgia Small Business Development Center. An earlier version of this manuscript was presented at the 29th World Conference of the International Council for Small Business, Chicago, IL, June 1984.
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