While small businesses can not generally create profit opportunities as can large firms, they need not rely only on luck for such profit opportunities to arise. This article explains how small business managers can develop contingency plans that will allow them to take advantage of opportunities created by others and then use these opportunities for their own profit.
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References
1.
“Half of U.S. Small Businesses Fail in 1st Year”Christian Science Monitor, May 11, 1981, p. 9.
2.
KrausLeonard J.“EDP Contingency Planning: How To Survive A Disaster”Management Review, June 1980, p. 19ff.
3.
MichaelStephen R.“Tailor-made Planning: Making Planning Fit The Firm”Long Range Planning, Dec. 1980, p. 74ff.
4.
U.S. Small Business Administration Annual Report Fiscal Year 1980Washington, D.C.: U.S. Government Printing Office, 1980.
