Retailing Strategies for the Small Health Food Retailer

Rachman David J. , and Kemp Linda J. , “Profile of the Boston Discount House Customer,” Journal of Retailing (Summer, 1963), p. 2.

For a discussion of these techniques, see: Siegal Sidney , Non-Parametric Statistics for the Behavior Sciences (New York: McGraw-Hill Book Company, 1956) and W. W. Colley and P. R. Lohns, Multivariate Data Analysis (New York: John Wiley & Sons, Inc., 1971).

“New Marketing Trends Mean Big Business for Health Foods,” Progressive Grocer (June, 1973), pp. 50–51.

“The Perils of Eating, American Style,” Time (December 18, 1972), pp. 68–70.