Research on the topic of entrepreneurial orientation (EO) continues to proliferate. Nonetheless, the conceptualization and measurement of this construct are matters of ongoing discussion and debate, and construct-specific advice with respect to the generation high value-added EO research is sparse. This editorial is aimed at providing guidance to EO researchers in three areas: (a) EO’s conceptualization(s) and position as they relate to the larger set of corporate entrepreneurship-related constructs, (b) EO’s measurement challenges and possibilities, and (c) suggested guidance and directions for future EO research.
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