Illness identity on social media: a qualitative content analysis of #bpd

Abstract

Objective:

To explore the themes related to self and illness representations in a public online community.

Method:

This project utilised an inductive process of data analysis with a phenomenological approach. Two hundred images from the social media image-sharing platform Instagram were described, coded and organised into themes.

Results:

Five themes were identified: the fragmented and obscured self; trepidation and disappointment about the threatening and persecutory world; an existence built of illness and symptoms; finding comfort in the natural and built environment; and sharing hope and positive experiences of growth.

Conclusions:

#bpd encompassed a variety of content types, with a wide spectrum of emotional tones expressed through photographs, written communication and artwork.