A Virtual Careers Fair

Abstract

In Australia, careers fairs have traditionally been one of the avenues used by major companies to recruit their graduate staff. Most Australian universities have a one- or two-day event of this type to promote their graduates to employers and to expose their students to employment opportunities. Attendance at careers fairs is expensive for employers, and problematic for students who may be studying externally or working part-time. The concept of a Virtual Careers Fair was initially a response to the difficulties of providing a careers event that would be accessible to employers and the full range of students at a regional university. This case study examines the effectiveness of the Virtual Careers Fair in providing graduate employment information to students in Australia and New Zealand.