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Abstract

A new business model is emerging, one in which competitive advantage is based on rapid and flexible responses to market change. The new capabilities are based on developing unique relationships with partners (suppliers, customers, employees, shareholders, government, and, often, with competitors), an understanding of and the ability to use and manage the new technology, and understanding the impact of knowledge creation and its distribution. This has become known as strategic operations management. These influences will inevitably change the ways in which universities think about internationalization, the recruitment of students, and the delivery of programs. This article examines the features of strategic operations management in the context of the internationalization of Australian universities.

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Global Reach Through a Strategic Operations Approach: An Australian Case Study

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