In Flanders over 88% of all owners of TV sets are linked to the cable. On average, these households receive more than 14 stations. It is a well-known fact that the battle for audience ratings is fought partly by means of sports programmes. BRT began transmission on a second channel in 1977; since then the output of sport more than tripled, but the amount of viewing time for these programmes grows quicker than the output. About 80% of the Flemings are interested in sports on television, i.e. 90% of all men, 70% of all women. Live coverage in full is most appreciated. More than 80% of Flemings with an interest in sport tune in to another channel for more sports programmes.
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