Abstract
Traditional sports reporting by the mass media leaves little room for the thematization of sports as a branch of sociological investigation in which situations and problems of society as a whole are reflected. In this paper, the question of the generating of information is limited to that area of sports journalism which is concerned with social, political and economic aspects. An input-output analysis compares the news items supplied to the agencies with their processing of them as passed on to newspaper editors, and with the form in which they are actually published. Guideline-oriented interviews with gatekeepers at different levels of publication complete the technical, organizational and thematic criteria obtained by this comparison, which determine the journalists' attitudes in making their selection.
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