American intercollegiate athletics are experiencing a resource crisis unlike any confronted in their history. Program costs have risen dramatically while re venue has leveled, or declined. In addition, the supply of skillful labor is also not as great as in past years. The programs which will survive these crises are those which have the support of a booster/alumni coalition of political and eco nomic elite who can generate needed funds and political influence for these athle tic operations. The cost of athletic success, however, will be an erosion of the institutional control of athletics by academic administrations and faculty.
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