The Value Orientations of Finnish Sport Leaders

Abstract

This paper reports findings from a recent survey based on the national sample of 1666 Finnish sport leaders with particular reference to the preferences of values defined in terms of cui bono—for whom/what—according to the modified Blau- Scott formulation. These preferences of value orientations, considered as source of norms for the leadership behavior in sport organizations, are also related to other ideological conceptions of sport leaders, e.g. to the normative conceptions of "the right way" to practise sport, to the national priorities of sport events, to the concepts of democracy and the role of sport audience. In the correlational analysis two fundamental ideological orientations to sport were induced: the hu man-centered vs. society-centered type of orientations.