Semiotic Signs in Sports Activity

Abstract

Sport as a form of social activity shapes specific semiotic systems, which ex press its aims and value. That is why an analysis of the problem of the place and role of sport in the culture of the contemporary society means learning to know about the semiotic aspects of sport relations.

One can set apart two levels of semiotic sport activity, depending on what functions the semiotic systems perform. The first level are semiotic signs, indispen sable for sport activity as such. They regulate the activity of the sport movement and express its goals. The second — are semiotic signs, arising due to the incorpora tion of sport in the general system of social relations and which properly define its real value status. The change of the status of sport as a value finds its expres sion also in the internal logic of its development.

An analysis of these levels helps to reveal the structure of sport relations, to define more distinctly its functional trends and to understand the hierarchy of values.

This helps to draw conclusions as to the manner in which the various aspects of sport and sport itself in general are reflected in social and individual conscious ness. A semiotic analysis makes it possible to reveal the mechanism of the taking shape of an orientation regarding the value system, which permits the definition of the principal and indispensable aspects of directing the development of physical culture and sport as essential components of the entire aspect. of culture.