Digital bonds: A gamers’ perspective on the role of online gaming communities in fostering social interaction and identity

Abstract

This study explores the social dynamics and communal experiences of gamers within online gaming clans, highlighting the transition from solitary play to social interaction in digital spaces. Through an ethnographic approach and qualitative interviews with active gamers, we investigate the significance of joining a clan, the formation of identities, and the multifaceted nature of communication within these communities. Findings reveal that acceptance into a clan elicits feelings of joy and belonging, akin to traditional social activities, while the anonymity provided by online interactions fosters open expression and the development of unique social bonds. Communication within these communities encompasses both game-related and non-game-related discussions, highlighting their multifaceted nature as social spaces. The adoption of unique language and codes among clan members enhances their sense of belonging. Notably, we explore the concept of ‘imagined communities’ illustrating how gaming transcends demographic boundaries, creating a global network of individuals united by shared passions.