The aim of this article was to analyze the model of Brazilian School Games (BSG) developed from 2005 to 2017 under management of the Brazilian Olympic Committee (Comitê Olímpico do Brasil (COB)). The research used document analysis, and an interview as supplementary data. The initial categories adopted were the cultural flows that characterize the development and globalization process proposed by Appadurai. From analyzing the data we affirm that the BSG, in the investigated period, presented a globalized structure for the development of school sports, perceived by all of Appadurai’s flows—ethnic, media, technological, financial and ideological—and given the history and position of the COB in national and international sports fields, it had a key role in consolidating this globalized perspective.
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