In his influential book on the evolution of sport, historian Allen Guttmann highlights quantification as a key characteristic of the modern era. Though football has long been believed to be too fluid for statistical analysis, the recent proliferation of performance metrics has challenged traditional ways of understanding the game. This has been spurred in large part by the design of ‘smart’ technologies that offer insights into a side’s positional tendencies or physical capacities. Hence, an endeavour that typically rested on the intellect of a manager has now shifted, in some sense, to the computer. This paper connects match analysis systems to the scholarly discourse on performance enhancement and two prominent issue areas related to doping: the ethos of sport and harm.
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